- Interviewing innovator and early-adopter faculty, then writing and recording success stories. Examples include pre-Symposium videos, podcasts on iTunes U, and articles on the Daily Buzz section of the Teaching and Learning with Technology Website.

- Producing print, online, and multimedia pieces to promote educational uses of new technologies and services. For example, ETS produces white papers that examine educational value of emerging technologies and service sheets that inform potential users about various services and products and their value to education.

- Creating documentation for new and existing technologies to help users learn the general uses of technology, then the best uses of technology. This eliminates one of the biggest obstacles to adoption, lack of understanding how to use it. Examples include being a key driver of the ANGEL documentation team.

- Working with other staff to advise, collaborate, and produce promotional items in all media forms for events such as the TLT Symposium.

- Presenting at events like the Penn State Web Conference to educate others on marketing/informational uses of social Internet tools and to promote what we do at ETS.

For symbolic logic, we developed a Mac keyboard utility to allow the easier input of logic symbols and multiple Word templates for students to use on homework assignments.

We also assist faculty with incorporating Web 2.0 and social networking applications in with their traditional course management system, ANGEL, through seminars, short video tutorials, and other media.

As part of the adoption process, we upload these videos to social media sites so they can be embedded and discussed on YouTube, shared through Twitter, and embedded in blog posts.