April2009Stats
From ETS
Contents |
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April 2009 PDF
Intro
Since the launch of the redesign of the TLT web site in August 2008, we have been using Google Analytics instead of AW stats to track statistics. Google Analytics is being used to track the TLT site, the community sites, the Training Services site, and other ETS sites. We expect to use Google Analytics to learn more about where our visitors come from and how they interact with our site. As we become more adept at analyzing the data, we can find out which page designs, headlines, and graphics convert the most visitors - aka usability. As a result, the reports that you receive from Google Analytics will look differently than the ones you viewed previously with AW stats. Most notably the fact that the international section of the TLT site, "Computing with Accents, Symbols, and Foreign Scripts" (http://tlt.its.psu.edu/suggestions/international), which was previously some of the highest viewed content on the TLT site before the redesign, is now being tracked as a separate site due to the fact that the redesigned TLT site resides on a separate server.
We will provide monthly analytics stats updates of the TLT site, but analysis summaries will be provided once per semester that will include more context and a view of marketed events, promotions, and user patterns per academic semester.
Body
Overview (Page 1)
This page shows a breakdown of the total visits by month since we launched the site. (The rest of this report is focused only on April 2009).
- This page displays the increase in visits to the TLT site from January to April of 2009 - 3,480 (January) to 7,649 (April) with 5,765 new visits since January.
- The main factor for this increase is that the Cyberplagiarism site was migrated to the TLT site and there was a promotional campaign regarding the new URL.
- The traffic to the TLT site peaked after the migration of the Cyberplagiarism site and at the end of the semester between April 13 and April 27.
Top Content by Page Title (Pages 2-3); Top Content by URL (Pages 4-5)
These pages of the report are essentially the same views of the top content (one by title and one by URL)
- The most viewed single page on the site in April was the Home page (2,580 views).
- Cyberplagiarism content received a total of approximately 4,300 views (based on looking at the top 25 most hit pages).
- ANGEL content received a total of approximately 2,500 views (based on looking at the top 25 most hit pages). 1,150 hits for ANGEL content came from news postings (ANGEL upgrade and Import Wizard being turned off for finals week).
- On January 22, the marketing campaign for Symposium on the TLT site began with a featured story. This story received 523 views since it published with 237 views in April alone.
- The TLT web site was the 7th top referring site (228 visits) to the Symposium Web site (between January to April 2009). These hits came directly from the featured story (143 visits) and the Events calendar (28 visits).
Top Keywords (Pages 6-7)
These pages show the top keywords used in searches on the TLT site.
- ANGEL, Computer Labs, Digital Commons, and plagiarism are the top keywords
Top Traffic Sources (Pages 8-9)
These pages show the top sites that are directing traffic to the TLT site.
- Most of the traffic is direct and from search engines.
- For April 2009, the ITS site (369 hits) and the ETS site (168 hits) are the top Penn State web sites that direct traffic to the TLT site.
- Twitter directed 74 hits in April.
- zephoria.org (danah boyd's web site) directed 40 hits to the TLT site in April.
- Facebook directed 24 hits to the TLT site in April.
International Site: Overview and Traffic Sources (Pages 10-11)
These pages show the overview and traffic sources overview just for the international site (Computing with Accents, Symbols, and Foreign Scripts).
- This site received 304,224 hits in April 2009.
- These stats are being presented separate from the TLT web site because the redesigned TLT site resides on a different server.
