Copyright Perspectives Videos

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Contents

Background

Student use of digital media affects many work groups within Penn State. Leaders of several of those groups (including ITS) decided to create a series of short videos that would help students understand the issues surrounding their use of copyrighted materials. These videos are not meant to be instructional and will not include detailed information about signing up for services, the specifics of fair use provisions, or the process of requesting rights from copyright holders. That is far too detailed for these kinds of quick-hitting videos. Instead, we'll just try to grab students' attention and get them interested in the topic, then point them in the right direction.

The "Copyright Perspectives" videos will be between 1.5 and 2 minutes in length and will address one aspect of the right and wrong way of using copyrighted media. In each of them, we will have one student as they are today talking to a future version of themselves. Today's student will be doing something with copyrighted media that is questionable or blatantly illegal. Their future version will tell them why their use is a problem and what they can do as an alternative. For example, in the first video that we have finished, a student is creating a project for a course and is using a copyrighted song as background music. His future version appears and says that he is about to go for a job interview, but can't use the video project in his portfolio because it contains the copyrighted song. The current student agrees to take it out, but still wants to include background music. The future version suggests looking for music that has a Creative Commons license that permits free use for these kinds of non-commercial uses.

The videos are intended to be short and fun, but still focus on potential consequences of copyright violations. Nearly everyone who has seen the first video has been impressed, but some don't initially understand that the two people in the video are the same person. We're going to make this more obvious through indicators on the web site and starting screens like the one below:

Prevent.jpg

Videos

Video 1: Job Interview
Video 2: Spring Break

Web Site

The Web site launched the week of August 18th. It can be found at http://copyright.psu.edu

Marketing Plan

The web site will be ready by the Friday before first day of classes (August 22).

A notice about the Copyright Perspectives videos will be placed on the following sites on August 26th:

An e-mail message (which we will write) about the videos will go out through the following venues on August 26th (or the next available date for scheduled news releases):

Promotional Events (promotional postcard, play videos):

Physical Outlets (promotional postcard):

Screensavers

Student Information Channel on Penn State Live

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