TLT CoffeeRead: Campaigns in a Web 2.0 World

Posted on November 4, 2008 
Filed Under TLT Coffee Read

Campaigns in a Web 2.0 World

“Shortly after 9 a.m. on Oct. 19, Colin Powell endorsed Barack Obama for president during the taping of “Meet the Press” on NBC. Within minutes, the video was on the Web.

But the clip was not rushed onto YouTube; it was MSNBC.com, the network’s sister entity online, that showed the video hours before television viewers on the West Coast could watch the interview for themselves.

Old media, apparently, can learn new media tricks. Not since 1960, when John F. Kennedy won in part because of the increasingly popular medium of television, has changing technology had such an impact on the political campaigns and the organizations covering them.”

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