TLT CoffeeRead: Growing pains for marketers in Web 2.0 world
Posted on June 5, 2008
Filed Under TLT Coffee Read, Uncategorized
Interesting article for me personally because I have noticed that the PR and marketing world has been extremely slow to react to Web 2.0. I have noted in a lot of things I have read and also from talking to some marketing/PR types I know, it seemed as if too many believed Web 2.0 was a fad that would go away. And I will also be old here and say something that may ruffle a few feathers – the egos in the marketing/PR field didn’t want to face up to any potential loss of control of message.
So, how does this affect us as educators? I believe it affects both how faculty teach business/PR at the School of Communications, plus it affects how we market our services. It also makes the job harder for the image people at Penn State – for example, rumors that start on Facebook.
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