A Whole New Mind
From ETS
Thoughts, Ideas, and Favorite Quotes
pg 65: "Not just function, but also design. Not just argument, but also story. Not just focus, but also symphony. Not just logic, but also empathy. Not just seriousness, but also play. Not just accumulation, but also meaning".
pg 79: "BMW's Chris Bangle: 'We don't make automobiles. We make moving works of art that express the driver's love of quality'"
pg 103 "When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact."
pg. 137: "Reese's Peanut Butter Cup Theory of Innovation: sometimes the most powerful ideas come from simply combining two existing ideas nobody else ever thought to unite"
pg 139: "Everything you create is a representation of something else"
pg. 168: "Empathy is an essential part of Design, because good designers put themselves in the mind of whoever is going to experience the product or service they're designing".
pg 187: Southwest Airlines Mission Statement: "People rarely succeed at anything unless they are having fun doing it"
pg. 194: "Experience with those simulation games can deepen the aptitude of Empathy and offer rehearsal for the social interactions of our lives".
pg 245: 1. Can someone overseas do it cheaper? 2. Can a computer do it faster? 3. Am I offering something that satisfies the non-material, transcendent desires of an abundant age?
Symphony: I read this section while engaging in a dance weekend. So, themes I heard discussed at the weekend and in the book included the ideas of confidence, communication, observation, creativity, control, balance (be centered), comfort. To look more into communication, there is more to it than just words out of mouth or on paper. You can communicate relationships, by touch, through music and beat, by drawings and the way pictures or objects are placed together in an environment. So, in addition, if you are having difficulty moving forward, would it be a benefit to engage in a creative activity like drawing, sculpting, dancing, music, crafting, baking, or even a gallery walk.
