Director/Manager Interviews

From ETS

Here's a suggestion for a cut-down version:

1. Who should be using your website, and why?

Prompt for:

• Internal audiences
• External audiences
• Any existing audience research / feedback? If so

- When / how do you get feedback from users? - Main take-home?

When they visit your (part of the) site, what does each of your website audiences want to:

• Know?
• Do?
• Feel? (What impression of TLT/your unit should they take away?) Any predjudices we need to counteract?

... when they visit your (part of the) site [Differences with what you want them to know/do/feel?] - Is any sequence required? - What are the priorities? - What is the primary "action" the site visitor should take when coming to your site?

• How do these people know about what you offer them?

- How will they know to visit the website at all? - What prompts a visit? - What sites should be linking to your pages? How? (particular terminology?) - What search terms will people be using to find your pages via search engine? Why?

• Why will people come to (your part of) the site?

- Why will they come back? - How often do you want them to come back?

• Will your audience(s) have expectations that are shaped by any other website (e.g. in terms of structure, semantics, information, functionality...)?

2. What elements of the current site work...

• ...Well? Why? (Think navigation / structure, vocabularies, tone/style, use of images…)
• ...Poorly? Why? (ditto)
• How does the web fit in with other communication/interaction efforts?

As relevant, prompt for:

A. Website information What information about your initiative/services is

• On the existing site and important (to be retained)?
• On the existing site but unimportant (can be removed)?
• Missing? (What’s already been requested but not implemented?)
• Who owns it?
• Who should be updating it? How often?
• What signoffs are already required? (What’s the process?)
• Any legal considerations?

B Website functionality What’s already in place?

• How is it used? What does it deliver? How does it fit with business processes?
• What works well?
• What could be improved?

What other functionality would be useful, and why?

• Who would use it?
• When would they use it?
• What would it deliver?
• Why is this useful?
• How does it fit with business processes? (What, if anything, does it replace?)

3. The wider world

• What should we be linking out to? Why?
• Sites elsewhere that are doing things you think your website should be doing, and why?
• Any trends in internet use you think could be significant for the future of your site? Why?

4. Wrap up

• What questions should we have asked that we didn’t?