Marketing Committee Notes Page

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Poster Mock Ups

I copied and pasted Dave's email into our notes page. Please post any comments in Flickr under the image.

initial pixel pushing. Thinking in broad strokes...

The shot of Brad is from Dericks flickr photos and would of course need to be a student.

The other two represent a different approach than what we initially discussed. My thoughts are that we'd take photos from community sites- search on "PennState" in flickr, photobucket, what ever. The community of students would supply our images, from their perspective, we'd then arrange several of these smaller shots in random thematic patterns instead of using one large "corporate" style image. We wouldn't need as high a resolution, shots could be more candid and gritty. We'd of course ask permission and give credit. We could also add our own shots.

From Dave- an attempt to render a style with our own images:

From Tara Caimi:

TLT Symposium Marketing Committee Meeting 8/14/2008

Focus for this year’s Symposium is on students

The keynote speaker will be someone who is involved with the student engagement aspect.

we are in limbo with keynote speaker at this point

Theme

“Student Engagement and the Culture of Teaching and Learning”

reimagining the students role’ is the next step as students are collaborators and innovators in creating knowledge

reimagine what faculty expect of students
- different ways that classes are being taught
- different ways students are learning

“reimagine ____________”

“reimagine” is a different color than the text that comes after

Jeff will present the theme and tag concept of “reimagine” to Cole

Marketing pieces

Similar to last year with the open white background

images of students working with faculty
tag line at bottom of piece helps to tell the story of the photo
- reimagine collaboration (example)
  - we will need to come up with a number of tags of what is being reimagined – at least 10
    - “Lectures”
    - “Collaboration”
    - “Motivation”
    - “Research”
    - “Learning”
    - “Community”
    - “Communication”
    - “Assessment”
    - “Innovation”
    - “Sharing”
    - “Distance”
    - “Contribution”
    - “Roles”
    - “Evaluation”
    - “Integration”
    - “Portfolios”
    - “Outcomes”
    - “Assignments”
    - “Classrooms”
    - “Testing”
    - “Teaching”
    - “Relationships”
    - “Penn State”
    - “Meetings”
    - “Face-to-Face”
    - "Discover"
    - "Discoverable"
  - based on what we come up with for tags, we will come up with a list of faculty and students that we would want to use in these images
- descriptor or caption that describes the photo comes underneath
- “symposium2009” smaller and centered on bottom of piece

At Cole's request, we've put together a set of six image and several of the above reimagine word combinations for MOO cards:

They were posted for comment and approval on drs18's flickr page. See http://www.flickr.com/photos/33202519@N00/3185782454/ for instance.

In addition, Cole pointed to a conference use of Wordle images and mentioned that it would be worth considering for our Symposium. As a trial, I grabbed text from this wiki and used http://www.wordle.net to generate images. I printed to PDF, then opened the files in Photoshop to create posters.

The idea being that the images could be used on signs that identify specific session rooms with clouds made from abstract text or, as in these examples, clouds could be generated to identify stations.

This is one version of the ad we discussed; I placed it on my blog. The original layout was posted on flickr http://www.flickr.com/photos/33202519@N00/3200112810/

The actual spacing of the three elements would have to shift slightly for different layouts. For instance, in this version, the symposium element was lowered to accommodate the deeply vertical arrangement. The small Photoshop file, with the three elements as scalable vector layers, is on my site at http://www.personal.psu.edu/staff/d/r/drs18/reimagine.zip

Photos for marketing pieces would not be staged here in Rider. We would have a photographer actually go out to where the students and faculty are working together to get photos “on-site”

this can be informal
these don’t all need to be faculty and students
- they can be of students working with each other
these would be “action shots” as opposed to the posed photos from last year’s campaign
- photograph of an event

Photos could be in a circle in the center of the page with soft edges

Photos could be like line drawings at the edges of the piece that come together and turn into a photograph in the center of the page

e.g.

Action item for photo concepts

We will come up with some mock-ups and put them in the wiki by next Core Group meeting on 8/28
- Make a statement that these are for people to see what we are working on, but these are not final and are works in progress
We are working on this in the open, but we are not ready to send out to a community through something like Twitter until we have an approved concept

In addition to photos and stories, there could be a small snippet of video that goes along with each that serves as a lead-in and complement to the other pieces

Note for Jeff to discuss with Program Committee: Need to start gathering people at the different campuses that we want to showcase

talk with Matt and Justin about what classes are coming up

Day Events

Feedback from last year mentioned doing some type of post lunch session

Learning Design Scholarships
Campus Scholarships
- A way for campuses to demonstrate some of the ways they are doing things

Want to have a way for students to showcase their work

possibly collect samples throughout the year (put out a call for students) and post them

If we don’t have a lunch speaker, we may have a student panel

Student Videos Interviews Pre-Symposium

Hannah can create videos where we ask students a question such as “What is your Penn State?” or “What do classrooms mean to you?” and then we string together their responses

Symposium Planning Behind the Scenes

We will bring a video camera to the next meeting to start recording our meetings

the idea would be to post 5 minutes worth of each meeting as a way to share what we are planning with the community
- these can be sent out to a Symposium section on iTunes U
Derick has taken some photos with his digital camera for the Flickr group

TLT Symposium 2009 Marketing Committee Meeting 10/23/2008

Components of each marketing piece

Poster with photos
Video (story) – approximately 2 minutes in length
Text description
- includes profile and demographic info of students/faculty who are being profiled

First “reimagine” video, poster and story

Chris Brady has agreed to participate

he is leading up the SHC blogging initiative (4 year initiative)
- wants to use it as an e-portfolio and an advising tool

The focus of this story would not be a focus on any one person, but a focus on multiple (two) students, and advisor, and Chris.

Chris will identify what students and advisors we should feature
we want to capture the student perspective and their engagement in these technologies and learning
- “How are you (the student) using blogging to put together your e-portfolio?”

Demographic info on student Lisa Lotito to appear under video:

Name: Lisa Lotito
Gender: female
Class: first-year
Major: history; Spanish
Habits:
- How often do you check e-mail? twice per day
- What sites do you visit on a regular basis? nyt.com, npr.com, slate.com, facebook.com
- What other technology do you use regularly? cell phone, iPod
- Do you watch videos more on TV or the Web? Web
What is your experience using technology? tech support for family and friends before coming to college
When did you acquire the technology you are using? Before coming to college
How do you stay in touch with family and friends? e-mail; my blog; text messages to friends; handwritten letters
Of note: first-generation Penn State student

Demographic info on student Davis Shaver:

Name: Davis Shaver
Gender: male
Class: sophomore [double-check this]
Major: [he said on video but Mary didn't write down]
Habits:
- How often do you check e-mail? Constantly, I'm addicted to my smart phone.
- What sites do you visit on a regular basis? OnwardState.com (of course!), Gawker, New York Times, and a number of others. I manage all of this content through Google Reader.
- What other technology do you use regularly? I hate to be a fanboy, but I rely on my smart phone for its Internet, voice, and music functions.
- Do you watch videos more on TV or the Web? I watch nearly all the TV I watch on Hulu.com.
What is your experience using technology? Technology is a great tool.
Where did you acquire the technology you are using? I acquired it just through osmosis.
How do you stay in touch with family and friends? I stay in touch with my friends through chat and family through my cell phone.

Work Flow

Interview questions

students
- What do you think about this 4 year blogging initiative?
- What made you sign up for this since it was voluntary?
- What do you hope to get out of it?
- What are you blogging about?
- When are you blogging?
- Who is your audience?
- Does the openness of your blog change how you use it?
- Were you blogging before signing up for the initiative?
- Do you consider your blog as an expansion of your existing social network beyond MySpace or Facebook, or is there merely just for your class?
- Do you feel like you connected more with the other students and teacher in your class because of having a blog?
- Do you see blogging as something you would continue outside the class?

Demographic info

name
gender
class year (student)
years in Higher Ed (faculty/instructor)
major/role at Penn State
habits
- how often do you check email
- what sites do you visit on a regular basis
- what other technology do you use regularly
  1. cell phone
  2. Tivo
- do you watch videos more on TV or the web
experience using technology
where did they find the technology that they are using
- were they using it before coming to college
- how do you stay in touch with friends/family
what is main communication tool with people in your life

Interview the students first

showcase the students’ lifestyle

what are the students blogging about
when are they blogging
how are they using blogging
how is it fitting into their lifestyle

Get Chris Brady’s perspective

what was your inspiration for wanting to do this initiative?
How does he feel it is working

Get advisor’s perspective

what has been your reaction to students blogging?

How the Completed Pieces Appear on the Web

Two main pages (titled “Spotlights on Student Engagement”)

Profile of student/technology interview
- Book page on the Symposium site
  1. Video
  2. Blocks that feature demographic of students/faculty profiled
  3. Text synopsis of content in video
  4. Comments section
    - Allow links to video responses
  5. Link to register to attend Symposium
  6. Link to home page

Gallery page that shows the series of the final pieces
- This will be a book page on the Symposium site
  1. “reimagine” above a tag cloud of terms
  2. Synopsis introducing what the stories are
  3. Photos and titles that link to each individual story

We will also feature the completed videos/stories on the TLT web site under Technology Spotlight

Photos for posters

Hannah will take test shots for the posters and demographic info on the web site when she meets with and interviews students/faculty

we will retake any pictures that we need

TLT Symposium Marketing Committee Meeting 11/13/2008

Hannah’s needs for video

Chris Brady SHC blogging initiative:

Chris wants to use this as an advising tool as well as a journal for students’ growth
- advisors will be brought in to see if there is a benefit to helping the students by seeing how they are developing in the curriculum through their journal entries

Mary and Erin will go along with Hannah and Matt for the interviews
- Mary will conduct the interviews

Hannah will shoot the video in hi-def so we can take high res stills from the video to use in the posters
- Hannah will also take photos that can be uploaded to Flickr. If we use these photos, we will credit her on the posters

It will be beneficial to shoot Chris first to get his first-hand account on what he expects of the project
- this will enable us to ask appropriate questions to the students when we interview them
- Erin emailed Chris to get a date for when we can film an interview with him
  - Chris will have to give us a date and time when we can do this
    1. We will only need 30 minutes of his time, but we will need additional time to set up
    2. Erin will see where Chris wants to do the interview
    3. We will look to film him in his office, but may also try some B-roll footage of him walking to class, doing work, etc.

Intros and outros

Justin Miller will work with Zac Zidik on the template for the intros and outros

needs to tie in with the look of the web site and posters
- “symposium 2009”
- title of video – “reimagine blogging” (include reflection like how it appears on posters)
outro could be asking viewers to submit comments and register for the Symposium
Erin and Stubbs could provide voice overs for the videos

Resource for images and artwork

Athena
Wiki to use as a “virtual drafting table”

Zac Zidik

Derick will talk to Pat about having Zac become a part of the Marketing team
Zac and Justin will begin getting the intros and outros underway
Tara will write the scripts for the intros and outros
Hannah will set up a meeting with Zac, Justin, Audrey, Dave, and Tara
- Mary, Jeff, and Derick will attend if their schedules allow

Elements for intros and outros

Font is Myriad Pro for text
URL for symposium site will be Myriad Bold
“reimagine____” will be created as artwork with reflection
“symposium2009” artwork for title of each video
backgrounds for intros and outros will be white to tie into poster campaign

Next candidates for videos

Stuart Selber (UP)

English 202C redesign and digital literacy
- Derick will contact

Eleanor Madigan (Schuykill)

using different media to build conversations
- Jeff will contact

TLT Symposium Marketing Committee Meeting 12/11/2008

Videos

Stuart Selber has agreed to participate in the video campaign

we will schedule interview with Stuart and his students after the holiday break
- Erin is working with Stuart on redesigning his English 202C course

Justin’s intro and outro mockups

The group has chosen the intro with the multiple images

all the images will be video clips
the clips on the intro will be from the “reimagine classrooms” video

All the individual videos (interview with Chris Brady, interview with students, etc.) that were filmed to create the “reimagine” video will be available for viewing

these will be embedded on the Symposium page where the final “reimagine” video will be featured
- hosted on the Digital Commons site
these will be 90 second (or so) clips from the interviews
- will not have any intro or music
we will credit these videos on the beginning intro of the final “reimagine” video

Music for intro

We will add music underneath the sound of the radio dial tuning

Outro

We will remove the text “Student engagement and the culture of teaching and learning”

The URL will change to read http://symposium.tlt.psu.edu/reimagine/

The Penn State shield will be smaller and the Symposium text will be larger

Justin will look at using a reflection on Symposium
- He will need a high res image (Dave will provide)
  - PSD file
  - High resolution

The Chris Brady interview footage is on Athena for us to look at.

we will pick out sound bytes that we want to include in the final “reimagine” video

Posters

The images that will appear on each poster will be the same images and layout that appear on the respective video that goes along with it.

Video page on the Symposium site

The link on the Symposium site to this page will be called “Reimagine”

The URL for this page is http://symposium.tlt.psu.edu/reimagine/

Page layout

The title of this page is “Reimagine”
- subtitle is the theme: student engagement and the culture of teaching and learning
- paragraph explaining the content of this page
- thumbnails of the respective videos
  - clicking on a video thumbnail goes to a page for this video
    1. features main “reimagine video”
    2. small description of video content
    3. 90 second clips of interviews that are used in the “reimagine” video
    4. demographic info next to the each interview clip
    5. buttons on the bottom of the page for comments, registration, and home page

actual size

Next videos

Stuart Selber (UP) will be the second video

Eleanor Madigan (Schuylkill) will be the third video

We need to choose a fourth faculty member for the final video

Advertorials

We will ask faculty who are presenting to film a one minute clip regarding their presentation

these can be posted to YouTube and embedded on the Symposium site in advance of the Symposium
- will allow for attendees to make comments
before the keynote session starts, these videos can be playing on the big screen as people are coming into the room and getting their seats

TLT Symposium Marketing Committee Meeting 1/15/2009

Revised video intro “coverflow”

Covers go by a little quickly.
Eyes try to focus when the covers stop. This becomes distracting.
More fluid movement
- does not need to go past the Chris Brady cover
- scrolling starts out fast and slows down to a stop on Chris Brady
Cover images could be closer together
- overlap each other
- don’t see the entire images of the covers that aren’t in the center of the screen
Do we need to see the black bars above and below each video?
Where are the other images in the cover coming from?
- we don’t want to use images only from the Chris Brady video

Stuart Selber interview

The interview questions for the students would be similar to the questions that we did for Chris Brady’s video

the main difference is that these students did not volunteer
- they signed up for the course and this is how it is now being taught
include demographic info of students
students are doing 5 assignments using the blog platform

Questions for Stuart

why did he contact TLT to change this course
what are his expectations?
- Wants to move his class into the 21st century
Mary will send interview questions to Erin to look over

We will ask Stuart where he prefers to do his interview

his office
the studio in Rider
some nice place on campus

Erin will contact Stuart to set up the interview

copy Hannah, Justin, and Mary

Timeframe: Don’t interview students until they have their second assignment done

mid-February
- can interview Stuart and the instructor before this

Chris Brady interview clips

Jeff has identified about 4 minutes of sound bytes

Chris was very polished in his interview

Jeff and Erin are working with Hannah and Justin on putting the clips together in the video

Print and online campaign

Posters:

“reimagine”

underneath would be a wordle with the terms we came up with previously
- “Lectures”
- “Collaboration”
- “Motivation”
- “Research”
- “Learning”
- “Community”
- “Communication”
- “Assessment”
- “Innovation”
- “Sharing”
- “Distance”
- “Contribution”
- “Roles”
- “Evaluation”
- “Integration”
- “Portfolios”
- “Outcomes”
- “Assignments”
- “Classrooms”
- “Testing”
- “Teaching”
- “Relationships”
- “Penn State”
- “Meetings”
- “Face-to-Face”

Banner ads and widgets

Banner ads elements:

reimagine
symposium 2009
microphone
April 18, 2009
- ad links to the registration area on the Symposium site

Dave will create banner ad

will create in standard size

Widget:

A Symposium widget that can be included in people’s blogs
Talk with Brad about who will make the widget

The banner ads would be placed a page on the Symposium site along with the widgets

the code would be included so people can then just grab for their sites and blogs
Jeff will create the page on the Symposium site