Marketing Committee notes page

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November 24, 2009

What is Digital Scholarship video

Cole has some reservations about asking Spanier to narrate

  1. John Harwood
    • This is probably the best choice, and we can still play this before Harwood takes the stage and introduces Spanier.
  2. Rob Pangborn

At the beginning of the video, we want to have something that is eye-catching as we are going to play it to kick off the day

We need to make sure that we are not always trying to one-up ourselves.

  1. The entire Symposium
  2. What inspires us to raise the stakes
  3. Our visual identity should extend the TLT brand
    • Should not be solely tied to the 2010 Symposium
    • Whatever we do, we want to be able to reuse it
      • It needs to have staying power and can last and be used for 2 or 3 years

Cole has given us his approval to proceed.


November 12, 2009

Update on faculty involved in the marketing campaign

  1. Mont Alto
  1. UP
  1. UP
    • This interview will be done by Justin when he is filming the TWT videos
    • This will be done in early December


Review draft of video intro

  1. The first scene is a fly through of a classroom as the background blurs out with the text "Fostering innovation in education for more transparent learning experiences."
  2. The second scene is a DC lab with students, and the camera does a push-pull as the background blurs out with the text "Exposing a new world in which to explore untapped ways to teach and learn."
  3. The third scene will be a hallway at the Penn Stater that starts out blurred and coalesces and focuses as the camera passes down the hallway with the text "Cultivating unforeseen potential in learning and education." As the pan of the camera ends and the camera comes completely into focus, it stops at the Symposium word art.
  4. The final scene of this video will cut to our narrator (hopefully Spanier). The entire video will be 30 to 45 seconds.
  1. The faculty videos will be an interview with each faculty member transitioned with clips of students working on video projects


Marketing posters

  1. The text on these posters will be the headlines for each of the three text phrases that appear in the video
    • Innovation inspired learning
    • New educational frontiers
    • A new generation of knowledge
  1. We did not have signs (other than directional and room schedules) at the Symposium last year


Final Cut server access for video editing

  1. Erin
  2. Jeff


Timeline for creation and publishing of videos

  1. We need to get approval on the concept
  2. Once we have approval, we need to complete the script
  1. We would like to have the annotations done by the time we leave for Christmas break
  1. The second video will be released two weeks after the first
  1. This will be the final video released


To-dos

  1. Talk to Jeff about who he wants to work on the script with him


October 22, 2009

Marketing Campaign

  1. Renee Borromeo
    • Faculty member at Mont Alto
    • Teaches a Kinesiology class
    • Uses videos of students doing an activity and analyze the muscles used and then write papers based on their findings
    • Justin will speak with Renee about appearing at the Symposium
  2. Terri Hartman
    • Hannah has indicated that Terri and her students will appear at the Symposium
  3. Jeannette Novakovich (works with Stuart Selber in his department)
    • ENG 202C and 202D
    • Jeannette is involved with the Sparky Awards
    • We will need to film and interview with Jeannette
    • Hannah will talk with her about being involved with the Symposium
  1. We are planning to do at least three videos (one for each faculty member)
    • All the materials are available on the Final Cut server with the exception of Jeannette's interview which will need to be filmed
    • The introductory video is the 4th video
    • We may do a fifth video which is a mashup of other faculty members doing similar types of projects
  2. Justin needs a list of names of who needs access to the server
    • There will be an install of software needed on those person's machines
    • We will also need to have a meeting with Justin after it is set up to go through how we use it


Digital Scholarship identification

  1. UPS commercials (guy writing on whiteboard)
  1. Incorporate a motion blur to reference the blurring of the traditional ways of being a scholar to now anyone being able to do it
  2. Background image of video is a real place (conference room/classroom: identifiable as Penn State) that begins to blur
    • Cybertorium filled with people
      • The students are clear as the background begins to blur
    • Crowd of people on Old Main lawn
    • Big IST classroom
      • Camera pulls back and shows students in the class
      • Background begins to blur and then we see students in their respective dorm rooms or other locations
      • People are all separate but they are meeting together in this blurred area
    • Tara's idea of "Teach through walls and learn together"
      • Fly through of crowd or classroom (similar to beginning of State of the University address)
      • The three taglines that are on the Symposium site fly through with the crowd
      • Graham Spanier talking about what Digital Scholarship is (we would write the script; we would ask Cole or JTH to approach Spanier's office)
        • We hear his words as the image does the fly through and then cuts to him to finish his thoughts
  1. We would shorten the animation from the introductory video
  1. Image of multiple people with blur in the background (would bleed of the edge)
  2. Tag line would be the quotes; 1 on each poster
    • Innovation inspired learning
    • New educational frontiers
    • A new generation of knowledge
  1. We will develop mock-ups of the static images of the next two weeks
  2. Justin will work on a mock-up for the video fly through over the next three weeks


Videos on web site

Justin is on the Web Committee meeting


Rogue Team Visual ideas

  1. Zac can do an animated Wordle (the Rogue team has been discussing this idea)
  2. This could be the intro to the videos that we do (similar to last year’s coverflow)
  3. The words would be fitting into place and then two of them would come into focus that would be what that particular videos’ topic is (kind of like how the coverflow would stop on the topic of the video last year)
  4. The words could be on different layers and different speeds in the background
    • We want something that will work on a video, a static image as on a web site or poster, and on a name badge or watermark
  1. The Wordle idea still works for name badges and other similar pieces, but we want to explore our ideas for the videos


Updates 10/26

Derick met with Audrey and gave her an update on the direction of the marketing campaign

  1. Transcripts of the videos that we do for accessibility purposes
  2. The intro video could replace the keynote Flash animation on the home page
    • Justin can coordinate with Zac as to how to make the intro video interactive (like the YouTube video player: when you pause the video or it ends it will bring up little boxes to let you choose any of the other videos)
  3. Bios of the featured faculty members and students


September 17, 2009

Marketing Campaign

  1. Innovation inspired learning
    • Fostering innovation in education for more transparent learning experiences.
  2. Exploring new frontiers
    • Exposing a new world in which to explore untapped ways to teach and learn.
  3. A new generation of knowledge
    • Cultivating unforeseen potential in learning and education.


Sparky Awards

  1. Part of Ellysa Cahoy faculty fellowship
    • Conducting interviews, video projects, case studies
      • Terri Hartman, the faculty member for the Nutrition class, was interviewed as a case study
        • We can use this video for the Symposium campaign
        • We can edit the video as needed for our purposes
          • Chris will ask Justin to give us access to the Final Cut server
  1. Hannah has identified students who would be willing to record work updates when they come into the DC studio to work on their projects
    • We would post these updates once a month to the web site
  1. This would not be part of the lunch panel, but part of the featured track


Action items

  1. Talk to Hannah to see what faculty and students she has already spoken to - Derick
    • Depending upon what students she has already talked to, this will affect what faculty we work with
  1. Are they willing to work with us?
  2. Are they willing to participate along with their students on a panel at the Symposium?


August 20, 2009

Agenda


Lunch Panel

    • Maybe we could get an instructor and his/her student
    • A panel where typical classes have gone digital
    • A panel that is wrapped around the Sparky awards


Save the date, RFP, and schedule for announcements

  1. The save the date announcement will be sent out the first week of September
  1. The RFP is opening on 9/15
    • Announcements to colleges will begin on 9/15; announcement in newswire on 9/17
    • The MT Symposium web site will launch right before the RFP announcement
  2. The RFP will close at the end of October; it may be extended to mid-November


Poster session

We are going to keep the traditional poster session with attendees bringing printed posters that will be showcased at a final session of the day

  1. Clearly state what we will provide on an FAQ page
    • Easels
    • Board
    • Mounting materials
    • Clearly state size of poster
      • Why they need to be a specific size
      • Recommendations on point size, images, etc.
    • Link to space to show good poster examples to provide advice to poster creators

We are still undecided on if we are going to display the posters during the day leading up to the session


Attendee guide

  1. Include the service sheets printed into it as ad-type pages
  2. The guide could also have pockets in the inside front and back covers; this would eliminate the folder
  3. This would be the only thing given out to attendees; it would be much thicker
  4. Can we include the tablet into the attendee guide as well
    • Notes pages
    • Calendar in guide


Student documentary/case study

  1. Many instructors have indicated that they will be incorporating the Sparky awards into their class: http://digitalcommons.psu.edu/instructors http://digitalcommons.psu.edu/sparkyawards
  2. Wesch is involved with the Sparky awards
  3. Show two faculty members from two different disciplines to show two different case studies
  4. We would want to do one-a-month video updates, blogs, profiles, interviews with instructors and students as our campaign for the Symposium this year
    • The final result would be displaying the final project at the lunch panel
  1. We need to have permission from the instructors and students involved to mash-up their videos
    • The people DC is working with now have all signed release forms
  1. Doing a pre and post survey with the students
  2. The interviews that Hannah is doing are for the end of the project
  3. We need to do an initial survey and mid-project survey as well
  1. We will want to do mid and end project interviews with faculty


Action items


July 23, 2009

Digital Scholarship and the Culture of Teaching and Learning

  1. the SHC is expecting all incoming freshman to be publishers throughout their time at Penn State by using their blogs to create out in the open
    • There is a push to have the students contribute to society and academics through digital means
    • With the technology available now, these students can contribute right away
      • using the technology now; trying to be a contributing member of society now
  2. Dana Carlisle-Kletchka is in charge of education at the Palmer Museum
    • she is using blogs in her course
  3. The role of librarians are changing; they are becoming more of technologists than just librarians by being more involved in helping students learn than just sitting at a desk


  1. would student input or dialogue be a good complement to Wesch?
  2. would some students from SHC be a good panel for lunch; show their blogs and discuss their experiences publishing


  1. can we do a documentary of such a project?
    • we could spotlight and follow one or two freshman from SHC, a student or two from Dana Carlisle-Kletchka's class, and a librarian for the fall semester and create a documentary-type final project that highlights their work in the Digital Scholarship realm
  2. this could be shown over lunch, and the students who participate could then speak about it after the video is shown
    • could videos like this be shown somewhere larger and University-wide
      • Big Ten Network
      • WPSU - would they be willing to help us with this; can we sell this to them in the sense that they would want to make the documentary for us?
      • PSU Public Information - Film Office


There is serious discussion to not have a printed version of the large attendee guide

  1. An electronic version could have 1 - 2 minute videos of the presenters explaining who they are and what they will be presenting
    • there could be clickable links to videos, web pages, images of the presenter's work, projects, etc.
  2. an electronic version of the attendee guide would allow people using smart phones or iPhones to have the day's agenda on their mobile device; can we make an iPhone app that attendees can use?
    • we will need to talk to the programmers well in advance to see if anyone can do this and how long will it take
  3. The large attendee guide is the only printed document that has a description of each session; the wallet guides are popular, but they only list the title of the session and the names of the presenters
    • do we have the option of being able to provide an electronic reader to attendees to view the attendee guide as another alternative to a large printed guide
  4. The Web Committee is going to be very crucial to the process if we proceed with an electronic attendee guide


The poster session as it is exists feels antiquated for a technology symposium. We have also had many issues with getting the posters mounted and having presenters bring posters which aren't ready for display

  1. if we continued to have the posters be printed, we could ask presenters to send us the files that we could upload into the electronic agenda; we would then print and mount all the posters ourselves in advance of the Symposium; we would need to have all the poster files by the beginning of February
  2. another option for continuing with printed posters is that we purchase 48 x 48 board and instruct presenters to bring a printed posters to those specifications; we will have the boards and mounting materials ready for them before the poster session
  3. another option would be to change the poster session to not be just a final session of the day, but having posters set up in the hall throughout the day


  1. Erin and Derick will meet with Jeff to discuss what the Marketing Committee went over
    • we need to determine what direction we are going and what approvals we will need (and from who) to proceed - attendee guide, poster session, documentary, WPSU involvement, Public Information Film Office involvement
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