From ETS

Contents 1 Google Analytics Reports for TLT site 2 Standing agenda topics for TLT Communications Group meetings 3 Events and news workflow 4 URLs on TLT site

Google Analytics Reports for TLT site

Audrey is putting together analytics reports across the TLT sites for JTH

• Reports sent to JTH once a month; summaries will be sent 3 times a year (fall - January, spring - June, summer - September)

1. Summaries sent once a semester provide more context and a view of marketed events, promotions, and user patterns per academic semester

• Reports can be viewed on ETS wiki at Analytics Reports
• Topics we should hit in the summary that go along with the reports (these reports are created by the TLT Communications Group)

1. Google Analytics versus AW stats
   1. Communicate that these are now separate sites and not one site
2. Hits on site tied into when news stories and features run
   1. Give more context on why there are more hits at certain times and what we expect to happen based on what the publishing schedule is

Standing agenda topics for TLT Communications Group meetings

• Upcoming events
• Featured and highlighted stories on TLT site
• Video updates and what videos will be featured on TLT site

1. Meeting, event, special forums, training recordings (Adobe Connect, Digital Commons, Symposium, LDSC, conferences)

Events and news workflow

Should we have a form on the TLT site for staff to submit content that can be published

• Web form
• Email
• Staff created content on the site but only gets published as a draft and can only be published by Communications Group
• RSS feeds from staff blogs

URLs on TLT site

We need to review with Audrey to clean up URLs to news stories that we created on the TLT site

• We can edit these URLs to make them shorter