September 3, 2009

From ETS

Google Analytics brown bag feedback

• We would like to ask Joshua and Shelby to come talk with us more about Data Analyzation

1. Significance of the data that is pulled in the reports
2. What kind of things can we track that we didn't think of
3. Campaign tracking

• We will look at our sites and campaigns and list specific examples of things that we would like to talk with Joshua and Shelby about

1. We will contact Joshua and Shelby and see if they will come and meet with us at some point from October 7 onward
   • We will see if they can attend one of our communications meetings

TLT site Google Analytics Report overview and analysis

• August 2009 stats report

Campaigns to track

• Teaching during a pandemic

1. Allan posted a report on this
   • Mary wrote an e-announcement that appeared on the ANGEL Login page and was also on Penn State Live
     • Referrers: direct (most likely email), live.psu.edu, search/Google, ITS, ETS

• Back to School

1. Faculty Quick-Start Guide
   • Published on July 23
     • Referrers: direct (mailer, e-mail), symposium.tlt.psu.edu (in August due to TLT widget), Facebook, ETS

• TLA

1. Faculty and student information on signing up for or to sign up to be a TLA
   • Published the pages on 8/17
     • Referrers: direct (JTH email to ACUE Deans and Dept. Heads on 8/18, GSA newsletter 8/24, Student Newswire 8/25, 1/2 page Collegian ad 8/27 Student Involvement Fair flyers 8/24 and 8/25), Google

• LDSC09

1. Feature story on Learning Design Summer Camp
   • Published on 5/21
   • Additional BuzzLion stories on 7/16 and 7/23
     • Referrers: planning and promotion of this event was handled through the LDSC09 wiki